Optix Merchant Group

Contactless

Accept Apple Pay™ , SamsungPay and Google Wallet™ Apple Pay™ , SamsungPay and Google Wallet™ are specialized merchant POS applications that allow customers to pay for purchases through a contactless payment technology and security feature built into their mobile devices. The technology digitizes and replaces the credit or debit card chip and PIN or magnetic stripe transaction at point-of-sale terminals. The service lets certain mobile devices wirelessly communicate with point of sale systems using a near field communication (NFC) antenna, a “dedicated chip that stores encrypted payment information” (known as the Secure Element), 

Merchants who want to accept payments via Apple Pay, SamsungPay and Google Wallet need to be equipped with NFC (Near Field Communication) capable terminals. We are a leading provider of NFC equipment that you can now purchase at economical prices. As your merchant services provider, we strive to make sure that you to have the latest in technology to protect your business and empower you to accept payments through these cutting edge technologies. Call us today.

Near Field Communication (NFC) NFC is most commonly associated with the “mobile wallet” These mobile transactions are typically accomplished through a set of protocols that enable electronic devices to establish radio communication with each other by touching the devices together, or bringing them into proximity to a distance of typically 10cm or less. In one tap or wave of your phone, you can pay for your groceries and redeem offers or coupons.

EMV Chip Cards

EMV “smartcards” are a secure way of processing credit and debit cards based on microchip technology. Our solutions are equipped to help your business accept chip payments. EMV chips transmit data just as magnetic strips on cards transmit data. However, payment terminals don't read EMV chips the same way they read magnetic strips.

A card with an EMV chip typically must be inserted into the slot of a payment terminal, which then reads the chip's data and verifies the card as authentic. You then must wait for the purchase to be authorized. This process is known as "dipping."

By contrast, making a purchase by sliding a card with a magnetic strip through a card reader is called "swiping." The magnetic strip also transmits data that enables authorization of a purchase and verification of a card. A swiped transaction may be a bit quicker than a dipped transaction, but it's not quite as secure.

One key difference between an EMV card and a magnetic strip card is that the EMV card produces a unique code for each transaction but the magnetic strip does not. As such, it's harder for fraudsters to steal data to produce counterfeit cards. That's why merchants and card issuers prefer EMV transactions, even though they are more complicated than magnetic strip transactions.

Most cards in the U.S. depend on chip-and-signature capabilities. In this type of transaction, a cardholder must provide a signature to complete a transaction. Outside the U.S., chip-and-PIN transactions are more common. In these transactions, a cardholder enters a four-digit PIN to validate a payment. Chip-and-PIN transactions are considered more secure than chip-and-signature transactions.

Another way to use an EMV card is as a contactless payment method. If the card has this capability, you can tap it on a payment terminal or wave it near the terminal to complete the transaction. A contactless transaction doesn't require a PIN.

Ecommerce

Ecommerce has many different advantages from faster buying to the ability to reach large audiences 24/7.

1. Faster buying for customers.

For customers, ecommerce makes shopping from anywhere and at any time possible. That means buyers can get the products they want and need faster without being constrained by operating hours of a traditional brick-and-mortar store. Plus, with shipping upgrades that make rapid delivery available to customers, even the lag-time of order fulfillment can be minimal (think Amazon Prime Now, for example).

2. Companies can easily reach new customers.

Ecommerce also makes it easier for companies to reach new, global customers. An ecommerce store isn’t tied to a single geographic location — it’s open and available to any and all customers who visit it online. With the added benefit of social media advertising and email marketing, brands have the potential to connect with massive relevant audiences who are in a ready-to-buy mindset.

3. Lower operational costs.

Without a need for a physical storefront (and employees to staff it), ecommerce retailers can launch stores with minimal operating costs. As sales increase, brands can easily scale up their operations without having to make major property investments or hiring a large workforce. This means higher margins overall.

4. Personalized experiences.

With the help of automation and rich customer profiles, you can deliver highly personalized online experiences for your ecommerce customer base. Showcasing relevant products based on past purchase behavior, for example, can lead to higher average order value (AOV) and makes the shopper feel like you truly understand them as an individual.